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List of free online courses : Internal search engine optimization

External search engine optimization. Technical optimization of search engines

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When using this type of strategy, make sure that you communicate and engage with potential clients and customers in a way that makes them want to build long-term relationships with you

and articulate the value your business will provide to them.

Some engagement strategies may include how to handle and manage incoming sales calls.

In this case, focus on how customer service personnel handle calls.

In addition, make sure you always (sell the solution, not the product).

This will ensure that all deals end in mutually beneficial agreements between your business and clients which means that you deliver value to your right customers.

Joy and Happiness Strategies, Strategies like this are nothing but a guarantee that customers are happy, satisfied and supported for a long time even after they make a purchase as the team members become advisors and experts helping clients at any time.

Incorporating chat bots and thoughtful surveys in just the right time for help, support, and asking customer feedback is a great way to keep these people happy.

For example, chatting programs may help existing customers to prepare a new technology or tactic that they have started to introduce and would like to benefit from.

In addition, a questionnaire may be sent to know the degree of customer satisfaction after 6 months of the purchase process to obtain their feedback and review these ideas for improvement.

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Listening and engaging via social media is another important strategy when it comes to customer happiness.

Social media followers may use one of your personal files to provide comments, ask questions, or share their experience with your products or services, and

therefore you must respond to these interactions with information that helps, supports and encourages followers, and

this shows that you listen to them and care about them.

Finally remember that a cheerful customer becomes a supporter and promoter of the brand or in other words a brand ambassador!

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The use of internal marketing methodology in marketing

As an inbound marketer, your goal is to attract new potential customers to your company, interact with them on a large scale, and make everyone happy.

You’re also a partner with the sales and customer service teams to effectively keep the wheel of success spinning and help the business grow

You may now be complacent and say it’s a big job! But the following internal marketing methodology will help.

1. Attraction

You don’t want anyone to just come to your website!

You want people who are more likely to become leads and ultimately happy clients. How?

Through the use of the following tools:

Content strategy

Use the content strategy tool to build your search authority and rank you on search pages by topics that matter most to potential customers.

Publishing articles and blogging

Create and publish useful video content

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Posts using social media.

Use ads to increase your brand awareness with your target audience

 Remember to use reports and analysis tools to stay informed of what works and where you need improvement,

and ensure that you will attract more of the right customers by posting valuable content at the right time and in the right place.

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To create lasting relationships with potential clients on their preferred channels, you can use:

Email marketing

Messaging applications.