Short online courses with certificate : Add your company name at the end of at least half of the titles on your website, eg: “Domain registration | DNHOST “ . It will help you to stand out in the searches related to your brand and are the most common searches that you will see (from the analytics of your website) to the users in the organic results.
Avoid using the same titles for different pages as it is a negative factor for SEO. You can easily find all the titles of a site using the Screaming Frog tool which in its free version can give results for up to 500 pages of a site. After downloading Screaming Frog, enter the url of your site in the search field and select Start to start analyzing its data. Then select the Page Title tab and the Export option (Excel) to download in excel the data of the titles of your website. Finally, in the excel file select the column of titles and
Contitional Formating-> Highlight Cell Rules-> Duplicate Values. Now you can see the titles of your website that are similar and decide which ones to keep and which ones to optimize.
Limit your titles to 50-60 characters , including spaces. This way you will not exceed 60 characters and the title of each web page will appear in full in the search results, without cutting its last words.
You can control the number of characters of a title with excel that you will download from Screaming Frog , as we saw above, or by using the Title Length Google Sheet that we prepared at DNHOST for you.
🤓 Website description Short online courses with certificate ✅
The description of the web pages (description tag) is an html element and you will see it in the source code as: <meta name = ”description” content = ”The description of the web page” />.
Also, the title of the web pages appears in the search engine results and in the vast majority of cases the text you have defined will be displayed.
For each meta description you write, ask these two questions: “What does this page offer?” and “Why should I visit her?” If you do not answer them, edit the descriptions until you can do it.
🔥 Keywords Short online courses with certificate 🤑
We suggest limiting your descriptions to 50-155 characters , including spaces. Ideally split the content into two sentences so that it can be easily read by users.
SERP Website Description
In 2009, Google announced that web page descriptions were not included in the rankings of organic search results. But since they appear as snippets they are still extremely important in motivating users to click on your website and increase the number of clicks it receives (CTR), a size that is extremely important for SEO.
Add the basic keywords of the website to each description as if they are included in the user query, then they will be highlighted in bold (highlighted text) in the results that will appear.
💥 Bold SERP Keywords Short online courses with certificate ✨
Avoid the use of duplicate meta descriptions as it is advisable to clearly define the description of each website and help your users understand its unique content. To find any duplicate content on your website, download Screaming Frog , enter your site url in the search field and select Start to start analyzing the site data. Then select the Meta Description tab and the Export option (Excel) to download the excel data of your website titles. Finally, in the excel file select the description column andContitional Formating -> Highlight Cell Rules -> Duplicate Values. Now you can see the descriptions of your website that are similar and decide which ones to keep and which ones to optimize to transfer them through your management system or technician to your site.
Add Call to Action suggestions to your webpage descriptions, which will motivate readers to click on the links that lead to your webpage. This applies to both search engines and social media (eg Facebook, Linkedin), which use descriptions as complementary text when you or a user posts a link to your website.